Pumpkins to sue Virgin Records!

March 26, 2008 at 12:05 pm (PR) (, , )

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The Smashing Pumpkins are suing Virgin Records for using their name and music in promotional deals that they feel with hurt the band’s credibility with fans.  From CNN.com, “Virgin has used the band in a ‘Pepsi Stuff’ promotion with Amazon.com and Pepsi Co.”  According to their current contract, Virgin’s only permission is to sell digital downloads of the band’s songs.  The agreement does not give Virgin the right to use the band in promotional campaigns to sell outside products.  The Smashing Pumpkins said they would “never grant such authority to Virgin, or any other entity.”

From a publicists’ point of view, I feel the Smashing Pumpkins were very proactive at attacking Virgin.  I think this shows that they are passionate about their artistic intelligence and want no one to disrespect that.  Yes, being associated with Amazon.com and Pepsi Co. may lead to more money, but the loyal fans of Smashing Pumpkins don’t want to see that association.  If Smashing Pumpkins were to let Virgin throw their name around wherever they so please, it would make Smashing Pumpkins come across as selling out.  Selling out is not the kind of action Smashing Pumpkins takes.  I think what they are doing is very appropriate, in regards to nipping this in the butt earlier rather than later.  The lawsuit demands that Virgin pay with the profits earned in the promotion and asks for an injunction against using the Pumpkins’ name or music in the future.

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