Couric in CBS Crisis!

April 10, 2008 at 6:34 pm (PR) (, , , )


Katie Couric, an anchor for the “CBS Evening News,” is under pressure to get out of her contract expiring in 2011.  She was one of the hit co-hosts of “NBC’s TODAY,” before she took the evening news job.  Recently, CBS has finished in third place since her arrival, which in this case is exactly where it began when she got there.  This article from goes on to quote the The Wall Street Journal saying that “CBS News executives” and “people close to Katie Couric” believe she will leave the network before her contract runs out in 2011.  Katie Couric signed this deal in 2006 worth $15 million per year.  

However, the article later goes on to explain that the evening news, which Katie came in to boost ratings for, needed more help than a popular personality.  It explained that popular figures can grow ratings for shows like “The View” because the audience thirsts for celebrity juice.  But, the people who watch evening news do so because they want the news.  Pure, unadulterated news.

From my point of view, I find this as bad PR for Katie Couric.  Even though the article goes on and explains this as not her fault but rather the doings of CBS, this is a blemish on Katie’s career.  If she pulls out, people will perceive this as if she just gave up.  If I were her publicist, rather than pulling out of her contract three years early, I would advise Katie to look for a solution rather than an escape.  I feel that if she finds a way to bring “CBS Evening News” to a higher rating, it will bolster her career.  People will not view her as just another pretty face on TV, but rather as an intellectual and hard-working star that will strive for the top.



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Patrick’s Possible Hope

April 3, 2008 at 6:25 pm (PR) (, , , )



Many already know that the “Dirty Dancing” star Patrick Swayze has been diagnosed with pancreatic cancer.  But reports from today reveal that he is doing very well with the treatment. From, Patrick’s physicians have said that “Patrick has a very limited amount of disease and he appears to be responding well to treatment thus far.”  There is more fantastic news for Swayze fans, and that is that there is a revolutionary new treatment called the CyberKnife.  The CyberKnife is a machine that delivers bursts of radiation to cancerous tumors with pinpoint accuracy.  This new treatment gives hope to the possibility that one day he may make a full recovery. 


I feel that this article is very positive for Patrick Swayze.  Swayze is not a Hollywood box office hit star, but his limited roles in film and TV have been meaningful.  As a publicist, I feel that this article gives Patrick Swayze’s fans hope and inspiration.  Whether it’s truthful or not, I feel that it is better to show Patrick in a positive light.  At the bottom of the article, the writer asks readers to leave comments for Patrick to read.  There is a big list of cancer survivors, fans, women, and children that have already written something that expresses how they wish him a full recovery.  This article released a joyful picture of Patrick rather than a near death cancer victim photo.  This is important because I feel this is how fans and readers want to view him.  My advice to Patrick, depending on his condition, is that I would recommend him to get online and comment on this article.  If he says thank you to all of those who wish him well, I feel confident that he will get more similar positive publicity.  If he were to pass away in the near future, I would want everyone to remember him as being the handsome and kind individual that he is.  

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