The End of Neverland?

February 27, 2008 at 1:53 pm (PR) (, , )


It seems that Michael Jackson’s Neverland Ranch is headed toward auction.  The 2,500-acre property in Los Olivos, Calif., might be sold at an auction on March 19 unless the pop star singer can pay the $24 million he still owes on the estate.  Jackson has not lived at Neverland since 2003, when police first raided his home while building a child molestation case against him.  Jackson originally purchased Neverland in 1988 for $17 million.  Since Jackson was acquitted of all charges in 2005, he immediately left the country.  Since his return to the United States more than one year ago, he has been living mainly in Las Vegas.  If the auction takes place, it will really diminish the property value.  The article states that the auction “would include not just the grounds and buildings on the property but all of the furnishings, appliances and various child-friendly accoutrements Jackson has added over the years, including ‘all merry-go-round-type devices.'” 

If I were Michael Jackon’s public relations specialist, I would sell the property off.  I think as long as Michael Jackson is tied to this child play haven, it will only cause more and more negative feelings toward him.  I feel the best way for Michael to move on from this issue is to remove himself completely from Neverland Ranch and its negative connotation.  Obviously if he hasn’t visited Neverland since 2003, it is something he can live without.  If this story develops or Michael takes no action, I think the media will take jabs at him.  Anyone accused of pedophilia, whether innocent or guilty, have few people that like the idea of them being around children again.  I feel his reputation is permanently tarnished as long as children are involved.  I feel it is better to cut Neverland off and disconnect himself from that real estate.


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